I started my career in radio, and something that continues to frustrate me is how so many writers and producers of radio content will write and produce with this idea that the audience is hanging on their every word. The hard truth is they’re not, and they haven’t been for well over fifty years. Remember…
Pardon Me? – Esoteric Language in Business
We’re gonna take a little break from Audio Branding and get into another subject in the business world that I think needs to be addressed; esoteric language. esoteric [es-uh-ter-ik]adjective1 understood by or meant for only the select few who have special knowledge or interest2 belonging to the select few3 private; secret; confidential Funny thing about…
Tip for Entrepreneurs – Get the Gear
A while back I wrote a blog directed to new entrepreneurs where I shared some of my experiences and advice. Here’s a tip I didn’t cover: Get the Gear. But before you get the gear, there are a couple of things you should keep in mind. Don’t Break the Bank I don’t want to be…
Ontario Election – What We Can Learn from the US
Here’s a situation I’m sure we’ve all encountered. A friend of mine was infuriated by some comments he saw online and felt a need to share them with me. I knew where this was going and since this wasn’t going to affect either of our lives in any positive way, I tried to put a…
12 Tips for Entrepreneurs
1) Business Cards First, never leave the house without them. You never know when you might need them or who you might meet. Second, actually give them to people. So many entrepreneurs are shy about giving out their business cards. If you’re at a networking event, don’t wait for an invitation to give your card…