Not every business is at the point where it needs an audio brand, but for those that are, there are a number of tools you can use to build it. Brand Voice Jingles Audio Logos Radio Commercials Branded Phone Elements Granted building a brand takes time, but if you’re bold and consistent enough, people will…
12 Tips for Entrepreneurs
1) Business Cards First, never leave the house without them. You never know when you might need them or who you might meet. Second, actually give them to people. So many entrepreneurs are shy about giving out their business cards. If you’re at a networking event, don’t wait for an invitation to give your card…
American VS Canadian Accent
Ever found yourself saying ‘I don’t have an accent’? Well regardless of where you come from, you’re wrong. The difference between American and Canadian accents is subtle, but it’s there. If you’re a Canadian voiceover artist hoping to get work in the States, this is crucial information. This one requires some auditory and visual aids…
Branding – It’s Not Just Visual
When we think of branding, we tend to think visually. From your storefront sign to your company letterhead, your colours and logo are consistent all across the board. Even your font is often the same. This is all very important stuff, but branding is not limited to the visual realm. For example, there are many…
Leading in a Culture of Following
In the world of social media, we’re often invited to “follow” people and groups. These days I find myself questioning who’s following who. I say this because things have become very reactionary in the world of media – both social and conventional. You often hear people in conventional media asking, ‘What are people talking about?’…
Four Ways to Reach a Distracted Audience
There is more media out there than ever before. As a result, people are more distracted than ever before. I’ve talked before in passing about reaching the passive audience. I thought we’d look at this concept in a little more detail. My first love is radio, so I often look at advertising from that perspective….
‘A Trip to the Pet Store’ – Logic vs Emotion in Advertising
When advertising, there’s certainly a lot of value to persuading someone logically, but emotional persuasion travels much deeper. The right side of the brain is much more susceptible to persuasion and influence than the left. Remember too that people will do things when they’re emotionally motivated that they would never dream of doing when they’re…