I’m always fascinated by the parallels between the visual and auditory realms. Many of the techniques and qualities of video, film, and photography often have auditory counterparts. If I see something interesting done in a film or a picture, I often ask myself, ‘How can I do that with sound?’ Sometimes there is no aural…
Tip for Entrepreneurs – Get the Gear
A while back I wrote a blog directed to new entrepreneurs where I shared some of my experiences and advice. Here’s a tip I didn’t cover: Get the Gear. But before you get the gear, there are a couple of things you should keep in mind. Don’t Break the Bank I don’t want to be…
Ontario Election – What We Can Learn from the US
Here’s a situation I’m sure we’ve all encountered. A friend of mine was infuriated by some comments he saw online and felt a need to share them with me. I knew where this was going and since this wasn’t going to affect either of our lives in any positive way, I tried to put a…
Collaboration: Everybody Wins!
“If people make great music their whole lives, they have to be smart about knowing it’s at least partly because of the people working with them. Music starts in your mind, but it ends up always being a collaboration. There are too many sounds happening all at once for it to be only one person.”…
Getting into Voice Work – 12 Questions to Ask Yourself
Let’s start with the disclaimer, shall we? The point of this blog is not to discourage anyone from pursuing voiceover work. I’ve never told anyone that they’ll never make it in this business. I don’t want to be that guy. I am, however, very upfront and direct with people. If there are challenges they must…
What’s with the Owl?
Note: This blog was written before Tyton Sound became SoundWise in 2023. There are two questions I’m often asked about my company: Where does the name Tyton come from? What’s with the owl? Fortunately for everyone, they have more-or-less the same answer. One of the challenges I have in the business of sound, is people…
The Audio Brand Challenge – Does Your Company Pass the Test?
Not every business is at the point where it needs an audio brand, but for those that are, there are a number of tools you can use to build it. Brand Voice Jingles Audio Logos Radio Commercials Branded Phone Elements Granted building a brand takes time, but if you’re bold and consistent enough, people will…
12 Tips for Entrepreneurs
1) Business Cards First, never leave the house without them. You never know when you might need them or who you might meet. Second, actually give them to people. So many entrepreneurs are shy about giving out their business cards. If you’re at a networking event, don’t wait for an invitation to give your card…
American VS Canadian Accent
Ever found yourself saying ‘I don’t have an accent’? Well regardless of where you come from, you’re wrong. The difference between American and Canadian accents is subtle, but it’s there. If you’re a Canadian voiceover artist hoping to get work in the States, this is crucial information. This one requires some auditory and visual aids…
Branding – It’s Not Just Visual
When we think of branding, we tend to think visually. From your storefront sign to your company letterhead, your colours and logo are consistent all across the board. Even your font is often the same. This is all very important stuff, but branding is not limited to the visual realm. For example, there are many…