In the world of social media, we’re often invited to “follow” people and groups. These days I find myself questioning who’s following who. I say this because things have become very reactionary in the world of media – both social and conventional. You often hear people in conventional media asking, ‘What are people talking about?’…

There is more media out there than ever before. As a result, people are more distracted than ever before. I’ve talked before in passing about reaching the passive audience. I thought we’d look at this concept in a little more detail. My first love is radio, so I often look at advertising from that perspective….

When advertising, there’s certainly a lot of value to persuading someone logically, but emotional persuasion travels much deeper. The right side of the brain is much more susceptible to persuasion and influence than the left. Remember too that people will do things when they’re emotionally motivated that they would never dream of doing when they’re…