Homestead Marketplace is a relatively new brand, but its roots run deep. It’s started back in 1957 when the Eden family opened Eden’s Furniture Store in Trenton. The business has grown considerably over three generations, and in the spring of 2023, the Eden family opened Homestead Marketplace. It’s an 18-acre property that offers over 165,000…
Melody & Timbre: A Brand Needs Both
There are a number of sonic logos that tend to be heavy on timbre but light on melody. It’s great to have unique and engaging sounds, but they don’t always stick with the public on an emotional level. We talked about this a while back with Netflix as an example. Compelling sounds are great, but…
Male or Female Voice: A Discussion
I kind of see this as the third part in a blog trilogy. A few months ago we started exploring the increasingly irrelevant gender binary in the voiceover and branding worlds. In the following blog we took it a step further by looking more specifically at non-binary voices. This time we continue the exploration with…