There’s been a lot of talk about AI and its effect on the voiceover industry. Like any innovation, there’s no way to stop it. If a business wants to use AI tools to create a voiceover, that’s their prerogative. It’s also important to remember that any new tech is disruptive at first, but eventually settles…
AI & Sonic Branding Part 2 – The Challenges
Last time we explored one of the advantages of AI and brand music. Now I’d like to talk about one of its disadvantages. Actually it’s more like a disadvantage of digital music in general. Digital technology has opened up a whole world of musical accessibility and flexibility. For instance, we have amp modelling software. Back…
AI & Sonic Branding Part 1: The Opportunities
I’m often asked what I think of AI from a sonic branding perspective. It’s a very big subject, and there’s a lot I could say. AI affects a number of elements of sonic branding, but for this blog and the next, I’d like to keep it focused on music. We’ll start with one advantage. When…