Netflix recently expanded on its audio logo for cinematic presentation. You’ve heard the original many times before. It’s that signature percussive tone that precedes all their original content. And for this job, they brought in the big guns. They recruited film score veteran Hans Zimmer to bring some buildup and weight to their existing sonic…
Geo-Audio Brand: Harnessing the Power of Culture Sound
Let’s put business aside for a bit and look at geography. I’ve spoken before about the famous wine study in the UK. In short, a wine shop played German music on certain days, and French music on others. On days when they played German music, they sold three times more German wine. On days when…
Brands Not Bands: The Dangers of Using Pop Songs in Ads
Every so often you see/hear an ad using a popular song in their advertising. This has been going on for many, many years now. The impetus for this came mostly from the music industry looking for find new ways to profit from recorded music, and this makes sense. They have a lot more to gain…
The Cost of Noise in Your Workplace
Whether it’s an office, restaurant, store, or any place of business with more than a handful of people in the same space, an often overlooked component of audio branding is the aural environment. Most of us aren’t even aware of it. In fact, many of us make conscious and unconscious efforts to drown it out….
Your Video Isn’t Done Yet
There’s no shortage of video content out there these days, and most of it looks great. The visual standards are very high, and there are many very capable professionals producing great work. So where do you get an edge over the competition? With countless thousands (sometimes millions) spent on video, it’s amazing how many of…
Podcasting: On Location vs In Studio
One of the reasons studio people are so fond of the studio is you’re able to control the environment. Gear never gets dirty, things are never lost, and weather is almost never a problem. In fact, we’re so spoiled it rarely occurs to us to go outside professionally. Having said that, in recent months I’ve…
Tip for Entrepreneurs – Get the Gear
A while back I wrote a blog directed to new entrepreneurs where I shared some of my experiences and advice. Here’s a tip I didn’t cover: Get the Gear. But before you get the gear, there are a couple of things you should keep in mind. Don’t Break the Bank I don’t want to be…
What’s with the Owl?
Note: This blog was written before Tyton Sound became SoundWise in 2023. There are two questions I’m often asked about my company: Where does the name Tyton come from? What’s with the owl? Fortunately for everyone, they have more-or-less the same answer. One of the challenges I have in the business of sound, is people…