Tag: strategy

Why You May Not Be Ready for an Audio Brand

Not every brand is ready to pursue an audio branding strategy. I’ve had many preliminary discussions that didn’t lead to action. And I hope that doesn’t sound bitter, because it’s not. Sometimes we may have the discussion and find it’s just not a good fit or it’s not the right time, and that’s perfectly fine….




The Audio Audit: CBS 4/5

Last month CBS launched a whole new rebrand. It’s a visual rebrand with a new audio logo that sets the tone for the animation. These kinds of rebrands are not uncommon, especially for a brand as old as CBS, but in this case, it sounds like they’re doing it for the right reasons. “I wanted…


Netflix Cinematic Logo: Upgrade or Band-Aid?

Netflix recently expanded on its audio logo for cinematic presentation. You’ve heard the original many times before. It’s that signature percussive tone that precedes all their original content. And for this job, they brought in the big guns. They recruited film score veteran Hans Zimmer to bring some buildup and weight to their existing sonic…