TikTok is obviously very popular these days. Some brands are using it, and some aren’t. In the previous blog we talked about using sonic branding to reach Gen Z on TikTok. Of course, if Gen Z is not your audience, TikTok may not be for you. And not everyone uses it well. It’s very easy…
Want to Reach Gen Z? Find Your Sound and Get on TikTok
I have to admit, like many branding and media professionals, I had dismissed TikTok for a while. That was until I saw this year’s audio indexes. This is where they rank the best performing sonic logos, as well as provide an overview of trends and changes in the audio branding industry. One of this past…