A good sonic signature is a crucial element in any brand’s media strategy. But you can’t just create any old sound and call it a day. I’ve often criticized the Netflix sonic logo for this. It’s a cool sound, but it doesn’t have any melody. It’s so bland that for cinematic presentation, they enlisted Hans…
Melody & Timbre: A Brand Needs Both
There are a number of sonic logos that tend to be heavy on timbre but light on melody. It’s great to have unique and engaging sounds, but they don’t always stick with the public on an emotional level. We talked about this a while back with Netflix as an example. Compelling sounds are great, but…
Male or Female Voice: A Discussion
I kind of see this as the third part in a blog trilogy. A few months ago we started exploring the increasingly irrelevant gender binary in the voiceover and branding worlds. In the following blog we took it a step further by looking more specifically at non-binary voices. This time we continue the exploration with…