Netflix recently expanded on its audio logo for cinematic presentation. You’ve heard the original many times before. It’s that signature percussive tone that precedes all their original content. And for this job, they brought in the big guns. They recruited film score veteran Hans Zimmer to bring some buildup and weight to their existing sonic…
Geo-Audio Brand: Harnessing the Power of Culture Sound
Let’s put business aside for a bit and look at geography. I’ve spoken before about the famous wine study in the UK. In short, a wine shop played German music on certain days, and French music on others. On days when they played German music, they sold three times more German wine. On days when…
Tip for Entrepreneurs – Get the Gear
A while back I wrote a blog directed to new entrepreneurs where I shared some of my experiences and advice. Here’s a tip I didn’t cover: Get the Gear. But before you get the gear, there are a couple of things you should keep in mind. Don’t Break the Bank I don’t want to be…
What’s with the Owl?
Note: This blog was written before Tyton Sound became SoundWise in 2023. There are two questions I’m often asked about my company: Where does the name Tyton come from? What’s with the owl? Fortunately for everyone, they have more-or-less the same answer. One of the challenges I have in the business of sound, is people…