Let’s put business aside for a bit and look at geography. I’ve spoken before about the famous wine study in the UK. In short, a wine shop played German music on certain days, and French music on others. On days when they played German music, they sold three times more German wine. On days when…
Brands Not Bands: The Dangers of Using Pop Songs in Ads
Every so often you see/hear an ad using a popular song in their advertising. This has been going on for many, many years now. The impetus for this came mostly from the music industry looking for find new ways to profit from recorded music, and this makes sense. They have a lot more to gain…
The Cost of Noise in Your Workplace
Whether it’s an office, restaurant, store, or any place of business with more than a handful of people in the same space, an often overlooked component of audio branding is the aural environment. Most of us aren’t even aware of it. In fact, many of us make conscious and unconscious efforts to drown it out….
Tip for Entrepreneurs – Get the Gear
A while back I wrote a blog directed to new entrepreneurs where I shared some of my experiences and advice. Here’s a tip I didn’t cover: Get the Gear. But before you get the gear, there are a couple of things you should keep in mind. Don’t Break the Bank I don’t want to be…
What’s with the Owl?
Note: This blog was written before Tyton Sound became SoundWise in 2023. There are two questions I’m often asked about my company: Where does the name Tyton come from? What’s with the owl? Fortunately for everyone, they have more-or-less the same answer. One of the challenges I have in the business of sound, is people…