TikTok is obviously very popular these days. Some brands are using it, and some aren’t. In the previous blog we talked about using sonic branding to reach Gen Z on TikTok. Of course, if Gen Z is not your audience, TikTok may not be for you. And not everyone uses it well. It’s very easy…
The YouTuber’s Worst Habit: The Over-Under
It’s a bit ironic that in a time when media hosts are worried their jobs will be taken over by A.I., many of them already sound like robotic versions of themselves. Let me explain. There’s an odd vocal habit out there that somehow survived the turn of the millennium. I call it the over-under. You…
Big Voiceover: Character or Stereotype?
I want to talk a little more about authenticity in voiceover, but from a slightly different angle. Is less more, or is more more when it comes to voice? Imagine you were having a conversation with a stranger, but you weren’t allowed to see them. It might feel a bit awkward, wouldn’t it? So many…
Your Voice: Is Bigger Better?
I didn’t think I would be bringing up the Mario movie here, but bear with me. When the trailers were first released, there was a lot of comment about the voices. The most obvious was probably Mario. In the 80s he was American. Then in the mid-90s his voice was Italian. Now he’s American again….
Male or Female Voice: A Discussion
I kind of see this as the third part in a blog trilogy. A few months ago we started exploring the increasingly irrelevant gender binary in the voiceover and branding worlds. In the following blog we took it a step further by looking more specifically at non-binary voices. This time we continue the exploration with…
5 Reasons Your Audio Ads Are Underperforming
The average person will tell you there are a lot of bad ads out there. A professional will tell you there are a lot of ineffective ads out there. From local mom-and-pop shops to multi-billion dollar corporations, so many businesses are throwing money into the ether and the airwaves without knowing why or if it’s…
Male or Female Voice: How About Neither?
Last time we talked about getting away from the male/female binary in voiceover. But the conversation didn’t end there. The blog generated some great comment and discussion which I’d like to address and expand on here. I’d like to start with one of my favourite comments which came from voice actor Mike Tobin. “…many clients…