Tag: covid-19

The Lesson of COVID: Crisis-Proof Your Brand

I’ve touched on this subject before, but I think it’s worth exploring in its own dedicated blog. When COVID-19 first hit North America in early 2020, most professionals were scrambling to adapt to a changed world. Being in the audio branding industry, it was very interesting to see these changes from a multi-sensory branding perspective….

The Power of Zero – Staying Strong During COVID-19

What I have to say will not apply to everyone. We all have different aptitudes, we all respond to a crisis differently (more on that in a moment), and we’re all in different stages of business. Some of us are sole proprietors, and some are responsible for many. But I’m confident that this will be…

Starting a Podcast During COVID-19

Lots of folks are turning to podcasting these days, and when I say ‘these days’ I’m referring to quarantine. Some are doing it because they’ve wanted to for a while and didn’t have the time until now. Others because they have nothing else to do. Whether you’re the latter or the former, go for it….