When podcasting, you should have two goals in mind: -You want the listener to feel like they’re part of the discussion -You want the guest to forget you’re recording. And I believe these goals are not mutually exclusive. I think they both occur when the guests and hosts have found their rhythm, anxiety has been…
Podcasting: On Location vs In Studio
One of the reasons studio people are so fond of the studio is you’re able to control the environment. Gear never gets dirty, things are never lost, and weather is almost never a problem. In fact, we’re so spoiled it rarely occurs to us to go outside professionally. Having said that, in recent months I’ve…
Pardon Me? – Esoteric Language in Business
We’re gonna take a little break from Audio Branding and get into another subject in the business world that I think needs to be addressed; esoteric language. esoteric [es-uh-ter-ik]adjective1 understood by or meant for only the select few who have special knowledge or interest2 belonging to the select few3 private; secret; confidential Funny thing about…
Recognizing Success in Entrepreneurship
Working for yourself is very different from working for someone else. One of the big differences is how you recognize and measure success. In a “normal” job, people get promotions, raises, pats on the back from a boss. When you’re your own boss, these things don’t happen. Or do they? If you’re looking for conventional…
I (sort of) Invented Something – Double Reverse Effect
I’m always fascinated by the parallels between the visual and auditory realms. Many of the techniques and qualities of video, film, and photography often have auditory counterparts. If I see something interesting done in a film or a picture, I often ask myself, ‘How can I do that with sound?’ Sometimes there is no aural…
Tip for Entrepreneurs – Get the Gear
A while back I wrote a blog directed to new entrepreneurs where I shared some of my experiences and advice. Here’s a tip I didn’t cover: Get the Gear. But before you get the gear, there are a couple of things you should keep in mind. Don’t Break the Bank I don’t want to be…
Ontario Election – What We Can Learn from the US
Here’s a situation I’m sure we’ve all encountered. A friend of mine was infuriated by some comments he saw online and felt a need to share them with me. I knew where this was going and since this wasn’t going to affect either of our lives in any positive way, I tried to put a…
Collaboration: Everybody Wins!
“If people make great music their whole lives, they have to be smart about knowing it’s at least partly because of the people working with them. Music starts in your mind, but it ends up always being a collaboration. There are too many sounds happening all at once for it to be only one person.”…
Getting into Voice Work – 12 Questions to Ask Yourself
Let’s start with the disclaimer, shall we? The point of this blog is not to discourage anyone from pursuing voiceover work. I’ve never told anyone that they’ll never make it in this business. I don’t want to be that guy. I am, however, very upfront and direct with people. If there are challenges they must…
What’s with the Owl?
Note: This blog was written before Tyton Sound became SoundWise in 2023. There are two questions I’m often asked about my company: Where does the name Tyton come from? What’s with the owl? Fortunately for everyone, they have more-or-less the same answer. One of the challenges I have in the business of sound, is people…