Tag: audio branding

Talk to One Person: Creating Podcast Intimacy

I’ve touched on this in previous blogs, but intimacy is crucial to presenting a good podcast, and it deserves a more expansive discussion. During podcast production, you should have two goals in mind.-You want the guest to forget you’re recording.-You want the listener to forget they’re not part of the discussion. The SpaceSome technical concerns…


Why You May Not Be Ready for an Audio Brand

Not every brand is ready to pursue an audio branding strategy. I’ve had many preliminary discussions that didn’t lead to action. And I hope that doesn’t sound bitter, because it’s not. Sometimes we may have the discussion and find it’s just not a good fit or it’s not the right time, and that’s perfectly fine….




The Audio Audit: CBS 4/5

Last month CBS launched a whole new rebrand. It’s a visual rebrand with a new audio logo that sets the tone for the animation. These kinds of rebrands are not uncommon, especially for a brand as old as CBS, but in this case, it sounds like they’re doing it for the right reasons. “I wanted…