When people ask me what microphone they should buy, I feel like I should pull up some chairs and pour some tea. It’s a big question, but let’s see if we can get started with some short answers. Bear in mind that everything here is just one person’s opinion. Other people will have their own…
Talk to One Person: Creating Podcast Intimacy
I’ve touched on this in previous blogs, but intimacy is crucial to presenting a good podcast, and it deserves a more expansive discussion. During podcast production, you should have two goals in mind.-You want the guest to forget you’re recording.-You want the listener to forget they’re not part of the discussion. The SpaceSome technical concerns…
The Cost of Noise in Your Workplace
Whether it’s an office, restaurant, store, or any place of business with more than a handful of people in the same space, an often overlooked component of audio branding is the aural environment. Most of us aren’t even aware of it. In fact, many of us make conscious and unconscious efforts to drown it out….
Your Video Isn’t Done Yet
There’s no shortage of video content out there these days, and most of it looks great. The visual standards are very high, and there are many very capable professionals producing great work. So where do you get an edge over the competition? With countless thousands (sometimes millions) spent on video, it’s amazing how many of…
The Power of Zero – Staying Strong During COVID-19
What I have to say will not apply to everyone. We all have different aptitudes, we all respond to a crisis differently (more on that in a moment), and we’re all in different stages of business. Some of us are sole proprietors, and some are responsible for many. But I’m confident that this will be…
9 Tips for Putting Podcast Guests at Ease
When podcasting, you should have two goals in mind: -You want the listener to feel like they’re part of the discussion -You want the guest to forget you’re recording. And I believe these goals are not mutually exclusive. I think they both occur when the guests and hosts have found their rhythm, anxiety has been…
Podcasting: On Location vs In Studio
One of the reasons studio people are so fond of the studio is you’re able to control the environment. Gear never gets dirty, things are never lost, and weather is almost never a problem. In fact, we’re so spoiled it rarely occurs to us to go outside professionally. Having said that, in recent months I’ve…
Pardon Me? – Esoteric Language in Business
We’re gonna take a little break from Audio Branding and get into another subject in the business world that I think needs to be addressed; esoteric language. esoteric [es-uh-ter-ik]adjective1 understood by or meant for only the select few who have special knowledge or interest2 belonging to the select few3 private; secret; confidential Funny thing about…
Tip for Entrepreneurs – Get the Gear
A while back I wrote a blog directed to new entrepreneurs where I shared some of my experiences and advice. Here’s a tip I didn’t cover: Get the Gear. But before you get the gear, there are a couple of things you should keep in mind. Don’t Break the Bank I don’t want to be…
12 Tips for Entrepreneurs
1) Business Cards First, never leave the house without them. You never know when you might need them or who you might meet. Second, actually give them to people. So many entrepreneurs are shy about giving out their business cards. If you’re at a networking event, don’t wait for an invitation to give your card…